Wella is the world’s leading salon hair colour brand and recently they have launched a new at-home colorant ‘Wella Kolestint’ that gives deep, long lasting colour.Wella Kolestint’s unique formula which is designed especially for dark hair and comes with a complete hair colour kit to give deep, long lasting colour .To increase the brand awareness and consumer base walla is organising a event called ' Wella Kolestint Switch Event" which will allow women to exchange /switch used packs of Non-Wella Kolestint hair colour worth at least MRP Rs. 250 (Incl. of all taxes) for a free pack (MRP Rs.519) of Wella Kolestint.FIrst switch event will happen in Mumbai City ,so if you are residing in Mumbai than you can get free pack of Well Kolestint worth Rs 519 in exchange of your old used packs of any other hair color.
Wella Kolestint Switch Event in Mumbai Details:
Venue: Star Bazaar Mall, Andheri West.
Date: 13th May to 15th May, 2011
Timing: 2pm to 6pm
How to participate:
- Women who want to Switch gather at the venue on the mentioned dates.
- The Switching of the Colour packs will be from 2pm to 6 pm.
- The Women will be asked to fill in a Switcher information sheet with their name, age, e-mail address and mobile number.
- While at the event, the Wella personnel will verify that the Switcher's product qualifies for Switching:
- They are carrying a used colour pack of a Non-Wella Kolestint hair colour.
- They are carrying a used colour tube of a Non-Wella Kolestint hair colour.
- If the Switcher's product fulfills the above two conditions, the Wella personnel will mark it as ok to be switched.
- The Wella Switch event personnel gives the Switcher a FREE Hair Colour Pack of Wella Kolestint Hair Colour!( MRP 519 ) Shade choice will be honoured subject to availability
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